纺织科技进展

探讨虚拟服装设计的特点及其为消费者带来的多维度体验价值，以推动虚拟服装产业的创新与发展。基于体验价值理论，从情感、功能、社交与认知4个维度分析其现状，并提出提升个性化、互动性和文化内涵的设计策略。研究发现，虚拟服装具有高度个性化、突破物理限制、即时反馈以及环保与可持续发展等特点。通过情感连接、智能技术融合、共创共享模式与虚实文化融合等策略，可显著增强用户体验与市场竞争力。结果表明，虚拟服装设计应注重情感与智能技术的结合，构建社交新生态，并强化文化认知。该研究为相关领域的理论与实践提供参考，以助力产业发展。

The study aimed to explore the characteristics of virtual clothing design and the multi-dimensional experience value it brings to consumers, to promote the innovation and development of the virtual clothing industry. Based on the experience value theory, the current situation of virtual clothing design was analyzed from four dimensions: emotion, function, social interaction, and cognition, and design strategies for enhancing personalization, interactivity, and cultural connotation were proposed. The study found that virtual clothing had the characteristics of highly personalized customization, breaking through physical constraints, immediate design feedback, and environmental protection and sustainable development. Through strategies such as emotional connection, integration of intelligent technologies, co-creation/sharing models, and integration of virtual and real cultures, user experience and market competitiveness could be significantly improved. The research showed that virtual clothing design should focus on the integration of emotion and intelligent technology, build a new social ecology, and enhance cultural cognition. The study provides theoretical and practical guidance for related research and practice to support the industry′s development.